3 reasons why managers are crucial in change management

Change management has a clear goal: every enduser must apply the new system correctly as of day 1 (so it is not about finding a nickname and gadgets). A first condition to realize this objective is that you have access to these users. 

One of the hardest, but most ignored activities in change management is to fully onboard the middle managers and supervisors. These are the direct leaders of your end users. the visual below shows the 3 main reasons why managers are crucial.

If these managers don't report to your sponsor, the job is even harder. in that case you also actively need to onboard their managers. this is often the case on projects where you have concessions (car industry) or in a franchising model.